A professional daie is a marketer

Daie is define as the concept of spreading out knowledge and encourage others to do good for Allah cause. Meanwhile, a marketer is define as the person who identify and meet the human and social needs for a profit.

How could two different professions from two different perspectives, can be categorized as the same scope and area? In other words, how could a daie become a marketer? The answer is relatively simple. Look at the current issues in the world. In United States alone, every 13.7 minutes someone will die due to suicide. The number of suicidal death in the year of 2010 is stated to be 38,364 people. You can refer the facts here. Other than that, in Malaysia the number of baby dumping has been increasing at a very frightening rate from the year 2005 until now. According to Royal Malaysian Police statistics, the number of baby dumping in Malaysia from year 2005 until 2010 is stated to be 407 cases. You can refer the facts here. This means that every year, on average there are 68 cases of baby dumping. These respective cases along with other cases and issues all around the world, such as homosexuality, corruptions, human trafficking and others indicated how much the world and morality have suffered in these recent years.

In a more simple terms, these recent cases indicated how much human is in desperate need for salvation.

This is when a professional daie plays its role. This is because, both the daie and marketer have one thing in common. They both identify and meet the human needs. It is the role of a professional daie to educate the public about this life and the hereafter. It is their roles to encourage others to do good. Meanwhile, it is the role of the marketer to identify and meet the human needs. Judging from the current issues, it is obvious that human needs salvation. Therefore, it is not wrong to say that a professional daie is a marketer since that a professional daie must be able to identify and meet the human needs and be able to provide solutions and guidelines for the public as a whole. However, the profit here that a daie will receive will not be in the term of monetary value like the normal marketer but will be the benefit that will be grant to them in the hereafter.

Therefore, it is truly important that a professional daie must be able to convey their message well, in kind words so that they are able to create a mutual understanding and concession towards their mad'u (the people they are preaching to).

" They (hypocrites) are those of whom Allah knows what is in their hearts; so turn aside from them (do not punish them) but admonish them, and speak to them an effective word (ie. to believe in Allah, worship Him, Obey Him, and be afraid of Him) to reach their innerselves" [Quran 4: 63]

The world is in desperate needs for a daie just as much as an organization is in desperate need for a marketer. Marketers play a vital role in an organization which is to identify the public needs and promote sales. Without sales, there will be no profit made, and without profit, organization will face with the problem of bankruptcy. It is the same with daie. Due to the arising cases or immorality in this world, it is only appropriate that a daie shall exist in order to educate the public on what is right and wrong. There are always solutions exist to all type of problems. Suicide, baby dumping, corruptions and many others immorality issues is not the solution to that problem. Turn to Allah. Believe in Him. After all, He is the ultimate creator of mankind.

" And to Allah belongs all that is in the heavens and all that is in the earth. And all matters go back (for decision) to Allah" [Quran 3:109]